Press release
Tuesday, 8. April 2014
Kellermann again on ‘Best Brands’ podium –
Bikers vote for motorcycle accessory experts
The Kellermann company (www.kellermann-online.com) from Aachen in Germany again reached one of the top spots in the prestigious ‘Best Brands’ competition. For the ninth time the readers of Europe’s biggest motorcycle magazine ‘Motorrad’ voted for their best brands. The ranking is one of the most important bench marks in Europe.
Already in 2013 the experts for high quality motorcycle accessories reached an impressive third spot in the competition. This year Kellermann did even better and came in on second place, leaving strong competition behind and just half a percent from winning the top spot. Since 2009 Kellermann is among the best brands, improving their position year on year. A clear indicator that their strategy works: creating products in line with strict German quality standards.
The 2014 ranking order in detail: Turatech (37.7 %), Kellermann (37.2 %), Rizoma (34.6 %), followed by other companies. The good position of Kellermann is even more remarkable if compared to the higher marketing budgets of the competitors. Company boss Guido Kellermann: ‘Traditionally we let quality and design speak for our products.’
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